OICI — creative agency in Riyadh
Brands, campaigns and cultural moments — built with the eye that sees what others miss.
The agency model got tired.
We rebuilt it — small, sharp, and awake.
OICI was born from a quiet squeeze. The brands we admired most weren't being built inside the agencies collecting the awards — they were being built in small rooms, by senior people who refused to hand off the thinking or the taste.
Five years later we became those rooms. Riyadh at the core, with collaborators reading signals from Paris, Milan, Dubai, London, and New York. One studio. One standard. No layers between the thinking and the making.
Strategy. Creative.
Execution. One studio.
Across sectors.
One standard.
One partner across the categories writing the region's next chapter — and a fair share of the global one.
- ›Public Sector
- ›Sovereign Entities
- ›Defense
- ›Education
- ›Health
- ›Culture & Heritage
- ›Investment
- ›Financial Services
- ›Private Equity
- ›Venture Capital
- ›Holdings
- ›Real Estate
- ›Hospitality & Tourism
- ›Luxury & Lifestyle
- ›Retail & E-Commerce
- ›Sports
- ›Media & Entertainment
- ›Technology
- ›Telecom
- ›Automotive
- ›Energy
- ›Manufacturing
- ›Aviation
- ›Maritime
Four phases.
One signal.
Every OICI engagement runs on the same system — engineered so the original idea stays alive all the way to launch, instead of dying between the pitch and the production budget.
We read what's already moving.
Before strategy, before the brief. We sit with your team, test the assumption you walked in with, and surface the cultural signals no one has named in the room yet — politely, and firmly.
- ▸Listening sessions
- ▸Cultural audit
- ▸Signal map
- ▸Opportunity thesis
We compress it into a single line.
One thesis. One positioning. One creative platform. We collapse weeks of research into the smallest decision your brand has to make — and align every stakeholder around it. No 'brand workshops'.
- ▸Strategic thesis
- ▸Positioning
- ▸Creative platform
- ▸Stakeholder alignment
We turn the thesis into something you can touch.
Identity, campaigns, content, product surfaces — whatever the thesis demands. Seniors only. No layers. Design and strategy in the same room, every day.
- ▸Identity systems
- ▸Campaign creative
- ▸Content & film
- ▸Digital surfaces
We ship, measure, and do it again.
Production, launch, then the unglamorous discipline of measuring what actually moved. We stay long enough to know what worked — and where to push next.
- ▸Production & launch
- ▸Launch playbook
- ▸Performance review
- ▸Next-wave brief
Brands are built
in the details.
A selection of marketing campaigns, events, and operating systems delivered for commercial brands and government entities across the Kingdom — from brief to landing.
Every project has a story.
Short case studies from the OICI archive: the challenge, what we built, and what it moved. Open any card for the full case.
2023 — 2025Culture & SportPrince Sultan Int'l Arabian Horse Festival
A three-year end-to-end operating model for one of the region's most prestigious equestrian festivals — designed around a single unified guest journey.
Outcome45% sales growth year on year, 98% guest satisfaction, and a repeatable operating system now used across three annual editions.
View case+4KGuests98%Satisfaction+45%Sales growth
2019 — 2024Culture & DestinationsDiriyah Nights
Five consecutive Diriyah seasons operated as a single continuous production — from launch curation through nightly on-ground execution.
Outcome4M+ visitors across five seasons at consistent 96%+ satisfaction.
View case4MGuests5Seasons96%+Satisfaction
2022Cultural ExperiencesTaraf Al Hudb — Wadi Hanifah
An immersive cultural walk staged along Wadi Hanifah, blending storytelling, food, and slow-tourism programming.
Outcome5,000+ guests hosted with 95% on-time program delivery.
View case+5KGuests95%On-time90%+Satisfaction
2022 — 2025Tourism & CultureAseer Summer Season
A four-year tourism season programme reshaping how the Aseer region shows up to domestic and regional travellers.
Outcome1.4M+ guests, 150+ activations, and a rebuilt operating baseline for the region.
View case+1.4MGuests150+Activations+90%Satisfaction
2019EntertainmentRiyadh Season — First in KSA
The first-ever Riyadh Season — 180 days live, dozens of zones, and a single unified guest experience layer stitched across them.
Outcome4M+ tickets sold at 95% satisfaction — the operating template for every season since.
View case+4MTickets180Days live+95%Satisfaction
2019DestinationsAl Murabba — Riyadh Season
The Al Murabba zone within the first Riyadh Season — run as its own micro-destination.
Outcome600K+ guests hosted, 96% on-time access, 92%+ satisfaction.
View case+600KGuests+92%Satisfaction96%Access on-time
2019 → presentHospitalityAlUla Hospitality
A continuous hospitality programme across AlUla — from partner onboarding to booking operations to reporting.
Outcome6M+ guests since 2019, 4M+ bookings, 350+ hospitality partners.
View case+6MGuests since 2019+4MBookings+350Partners
2023 — 2026InstitutionalAseer Authority Workshop
A closed-room working session for the Aseer authority leadership team, run entirely by a compact field team.
Outcome100% of the agenda delivered, zero incidents, artefacts shipped same-day.
View case100%Agenda hit4Field team0Incidents
2024HealthcareCleopatra Clinics — 2nd Branch Opening
An end-to-end branch opening for a healthcare brand — from invite architecture to run-of-show.
Outcome100+ guests hosted, full program run on-time, single unified ops team.
View case100+Guests1End-to-end op100%Program run
2024 — 2026Digital SystemsSamar — Booking System
A live booking system for a seasonal hospitality activation — built to remove missed confirmations.
Outcome100% of bookings managed inside the system, zero missed confirmations across the season.
View case100%Bookings managed0Missed confirmations1Unified team
2024ExhibitionsFOMEX — Future of Media Expo
A multi-day media expo staged for the Ministry of Culture, operated by a single OICI ops team.
Outcome100% of the program delivered, zero incidents on record.
View case100%Program delivered1Ops team0Incidents
2023 — 2025HospitalityVia Riyadh — Lifestyle Destination
24/7 operating support for a premium lifestyle destination in Riyadh across two continuous years.
Outcome300K+ bookings at 97%+ guest satisfaction — round the clock.
View case+300KBookings97%+Guest satisfaction24/7Operations
2024Internal CommunicationsNational Day 94 — MyTable
A single-day National Day 94 experience designed for an internal team of a growing hospitality brand.
Outcome100% team participation on a fully choreographed day.
View case100%Participation94National Day1Celebration day
Have a project like this?
Start a briefOICI didn't redesign our brand — they redefined our gravity. Six months later, the market moves toward us.
What we're spotting.
Three positions we hold right now. Written by the crew, not the algorithm — our own reading of culture, revised as the signal moves.
- 01Point of viewCultural Intelligence
Fluency beats translation.
Global campaigns keep arriving in the Gulf translated rather than understood. The work that lands is written in the culture first — the English version comes second, if at all.
Position held since 2024. - 02Point of viewBrand Strategy
A brand is an operating system.
A PDF guideline can't survive a live season. We build brands as systems — tokens, motion grammar, decision rules — so a hundred hands can execute without diluting the idea.
How we build every identity. - 03Point of viewExperience Design
Attention is earned at the door.
Events are judged in the first ninety seconds and the last ten minutes. We design those two moments before the stage, the deck, or the media plan.
Learned on the ground, in Riyadh.
We send the full write-ups on request — no list, no newsletter.
Got a brief?
Tell us what you're trying to change. We reply within one working day — usually with more questions than answers. That's the point.
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