Brands, campaigns and cultural moments — built with the eye that sees what others miss.
The agency model got tired.
We rebuilt it — small, sharp, and awake.
OICI was born from a quiet squeeze. The brands we admired most weren't being built inside the agencies collecting the awards — they were being built in small rooms, by senior people who refused to hand off the thinking or the taste.
Five years later we became those rooms. Riyadh at the core, with collaborators reading signals from Paris, Milan, Dubai, London, and New York. One studio. One standard. No layers between the thinking and the making.
Strategy. Creative.
Execution. One studio.
Across sectors.
One standard.
One partner across the categories writing the region's next chapter — and a fair share of the global one.
- ›Public Sector
- ›Sovereign Entities
- ›Defense
- ›Education
- ›Health
- ›Culture & Heritage
- ›Investment
- ›Financial Services
- ›Private Equity
- ›Venture Capital
- ›Holdings
- ›Real Estate
- ›Hospitality & Tourism
- ›Luxury & Lifestyle
- ›Retail & E-Commerce
- ›Sports
- ›Media & Entertainment
- ›Technology
- ›Telecom
- ›Automotive
- ›Energy
- ›Manufacturing
- ›Aviation
- ›Maritime
Four phases.
One signal.
Every OICI engagement runs on the same system — engineered so the original idea stays alive all the way to launch, instead of dying between the pitch and the production budget.
We read what's already moving.
Before strategy, before the brief. We sit with your team, test the assumption you walked in with, and surface the cultural signals no one has named in the room yet — politely, and firmly.
- ▸Listening sessions
- ▸Cultural audit
- ▸Signal map
- ▸Opportunity thesis
We compress it into a single line.
One thesis. One positioning. One creative platform. We collapse weeks of research into the smallest decision your brand has to make — and align every stakeholder around it. No 'brand workshops'.
- ▸Strategic thesis
- ▸Positioning
- ▸Creative platform
- ▸Stakeholder alignment
We turn the thesis into something you can touch.
Identity, campaigns, content, product surfaces — whatever the thesis demands. Seniors only. No layers. Design and strategy in the same room, every day.
- ▸Identity systems
- ▸Campaign creative
- ▸Content & film
- ▸Digital surfaces
We ship, measure, and do it again.
Production, launch, then the unglamorous discipline of measuring what actually moved. We stay long enough to know what worked — and where to push next.
- ▸Production & launch
- ▸Launch playbook
- ▸Performance review
- ▸Next-wave brief
Brands are built
in the details.
A selection of marketing campaigns, events, and operating systems delivered for commercial brands and government entities across the Kingdom — from brief to landing.
"OICI didn't redesign our brand — they redefined our gravity. Six months later, the market moves toward us."
Got a brief?
Tell us what you're trying to change. We reply within one working day — usually with more questions than answers. That's the point.