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Creative Agency — Est. Riyadh
A senior-led creative studio

OICI — creative agency in Riyadh

Oh,I see.

Brands, campaigns and cultural moments — built with the eye that sees what others miss.

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02 — Manifesto
1OBSERVE
2INSIGHT
3CREATE
4IMPACT
OBSERVE.
We look closer. We see what others miss.
/ 00 · Origin
Founded 2018 · Riyadh

The agency model got tired.
We rebuilt it — small, sharp, and awake.

OICI was born from a quiet squeeze. The brands we admired most weren't being built inside the agencies collecting the awards — they were being built in small rooms, by senior people who refused to hand off the thinking or the taste.

Five years later we became those rooms. Riyadh at the core, with collaborators reading signals from Paris, Milan, Dubai, London, and New York. One studio. One standard. No layers between the thinking and the making.

Founder-ledSenior-onlyIn-house craftGlobal signal
04 — Services

Strategy. Creative.
Execution. One studio.

Five disciplines wired into one machine. The idea never gets lost between the deck and the launch. → Drag or scroll.
01 / 05
Cultural Intelligence
We read the room before we open our mouth. Field research, semiotics, long voice conversations across the Gulf — separating signal from noise.
ResearchSemioticsSignalsOpportunity Maps
Explore capability
02 / 05
Brand Strategy & Identity
Brands hard to forget. Harder to copy. Positioning, narrative, identity systems, and design language built to outlive the next CMO.
PositioningNamingIdentity SystemsDesign Language
Explore capability
03 / 05
Campaigns & Communications
Earn attention — don't beg for it. Integrated campaigns, PR, and reputation across paid, owned, and earned — one team, one signature.
Creative IdeaMediaPerformancePR
Explore capability
04 / 05
Content & Production
The kind people forward in the group chat. Editorial, copy, photography, film — senior crews in-house, shoots on three continents, post finished in Riyadh.
FilmEditorialPhotographyPost
Explore capability
05 / 05
Digital, Experiences & Ventures
From screen, to room, to something we own. Web, platforms, AI, live experiences, and products — engineered to ship Tuesday, measured to scale next quarter.
Web & ProductAI & AutomationLiveIP
Explore capability
07 — Sectors · 40+ industries

Across sectors.
One standard.

One partner across the categories writing the region's next chapter — and a fair share of the global one.

Government & Institutional
  • Public Sector
  • Sovereign Entities
  • Defense
  • Education
  • Health
  • Culture & Heritage
Investment & Corporate
  • Investment
  • Financial Services
  • Private Equity
  • Venture Capital
  • Holdings
Consumer & Destinations
  • Real Estate
  • Hospitality & Tourism
  • Luxury & Lifestyle
  • Retail & E-Commerce
  • Sports
  • Media & Entertainment
Infrastructure & Industry
  • Technology
  • Telecom
  • Automotive
  • Energy
  • Manufacturing
  • Aviation
  • Maritime
08 — The Operating System

Four phases.
One signal.

Every OICI engagement runs on the same system — engineered so the original idea stays alive all the way to launch, instead of dying between the pitch and the production budget.

01
Week 1–2
Phase · Observe

We read what's already moving.

Before strategy, before the brief. We sit with your team, test the assumption you walked in with, and surface the cultural signals no one has named in the room yet — politely, and firmly.

Deliverables
  • Listening sessions
  • Cultural audit
  • Signal map
  • Opportunity thesis
02
Week 3–4
Phase · Insight

We compress it into a single line.

One thesis. One positioning. One creative platform. We collapse weeks of research into the smallest decision your brand has to make — and align every stakeholder around it. No 'brand workshops'.

Deliverables
  • Strategic thesis
  • Positioning
  • Creative platform
  • Stakeholder alignment
03
Week 5–10
Phase · Create

We turn the thesis into something you can touch.

Identity, campaigns, content, product surfaces — whatever the thesis demands. Seniors only. No layers. Design and strategy in the same room, every day.

Deliverables
  • Identity systems
  • Campaign creative
  • Content & film
  • Digital surfaces
04
Week 11+
Phase · Impact

We ship, measure, and do it again.

Production, launch, then the unglamorous discipline of measuring what actually moved. We stay long enough to know what worked — and where to push next.

Deliverables
  • Production & launch
  • Launch playbook
  • Performance review
  • Next-wave brief
8–14.
Weeks per engagement — thesis to launch
3–6.
Senior crew size · no juniors on your account
1.
Direct line — founder access, start to finish
05 — Selected Work · 13 of +120 brands

Brands are built
in the details.

A selection of marketing campaigns, events, and operating systems delivered for commercial brands and government entities across the Kingdom — from brief to landing.

Portfolio — Case Studies

Every project has a story.

Short case studies from the OICI archive: the challenge, what we built, and what it moved. Open any card for the full case.

13 cases

Have a project like this?

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+16M.
Guests Served
+120.
Brands Shaped
+180.
Projects Delivered
2,000+.
Assets Produced
06 — Signal
OICI didn't redesign our brand — they redefined our gravity. Six months later, the market moves toward us.
NA
Nora Al-Rashed
CMO · Confidential FMCG · Riyadh
06 — Signals

What we're spotting.

Three positions we hold right now. Written by the crew, not the algorithm — our own reading of culture, revised as the signal moves.

  • 01Point of view
    Cultural Intelligence

    Fluency beats translation.

    Global campaigns keep arriving in the Gulf translated rather than understood. The work that lands is written in the culture first — the English version comes second, if at all.

    Position held since 2024.
  • 02Point of view
    Brand Strategy

    A brand is an operating system.

    A PDF guideline can't survive a live season. We build brands as systems — tokens, motion grammar, decision rules — so a hundred hands can execute without diluting the idea.

    How we build every identity.
  • 03Point of view
    Experience Design

    Attention is earned at the door.

    Events are judged in the first ninety seconds and the last ten minutes. We design those two moments before the stage, the deck, or the media plan.

    Learned on the ground, in Riyadh.
Want the long version?

We send the full write-ups on request — no list, no newsletter.

Request the write-ups
07 — Contact

Got a brief?

Tell us what you're trying to change. We reply within one working day — usually with more questions than answers. That's the point.

Email
Info@o-ici.com
Instagram
O-ICI
Behance
O-ICI
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OICI
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