OICI / MMXXVI
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Riyadh · Worldwide
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OICI/ Creative Agency
Riyadh--:--:--
Open for briefs
Aseer Summer Season
A four-year tourism season programme reshaping how the Aseer region shows up to domestic and regional travellers.
+1.4M
Guests
150+
Activations
+90%
Satisfaction
Client
Aseer Development Authority
Sector
Tourism & Culture
Year
2022 — 2025
Scope
- Season Strategy
- 150+ Activations
- Vendor Ops
- Reporting
Overview
A four-year tourism season programme reshaping how the Aseer region shows up to domestic and regional travellers.
Outcome
1.4M+ guests, 150+ activations, and a rebuilt operating baseline for the region.
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