Prince Sultan Int'l Arabian Horse Festival

A three-year end-to-end operating model for one of the region's most prestigious equestrian festivals — designed around a single unified guest journey.

+4K

Guests

98%

Satisfaction

+45%

Sales growth

Client

Prince Sultan bin Abdulaziz Foundation

Sector

Culture & Sport

Year

2023 — 2025

Scope

Ticketing System
Access Control
Event Operations
Live Reporting
Hospitality

Overview

A three-year end-to-end operating model for one of the region's most prestigious equestrian festivals — designed around a single unified guest journey.

Outcome

45% sales growth year on year, 98% guest satisfaction, and a repeatable operating system now used across three annual editions.

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